E-Leader: Reinventing Leadership in a Connected Age
Free Download of Chapter: Build Power Brands with Work-the-Street Appeal
Today every business is an e-business, and whether you are selling golf outings over the Internet or manufacturing the carts, there is no escaping the fact that every aspect of organizational design is profoundly affected by the new rules of the electronic economy.
What many people and organizations overlook, however, is the degree to which these new rules are requiring a fundamentally different style of leadership.
In E-Leader, Robert Hargrove identifies the new mindset and skills that leaders must develop in order to thrive in a world where wealth is built on relationships and experiences, not products or even technology.
The old model of leader as “steward,” protecting the company’s brands and assets, is being replaced by a model of leader as “entrepreneur,” searching constantly for new sources of wealth creation; establishing creative ventures with suppliers, distributors, and even competitors; and discovering new ways to attract, retain, and nurture talent — all at the speed of light.
E-Leader captures the energy of the mavericks who are redefining leadership on the electronic frontier and shows managers in all types of organizations how to manage for the future, not for the past or even the present.
Table of Contents
Introduction: Every Leader an E-Leader: Every Business an E-Business
CHAPTER 1. From CEO as Steward to CEO as Entrepreneur
INTERLUDE: Come Up with an E-Business Idea and Run with It
CHAPTER 2. From Game-Player to Game-Charger
INTERLUDE: Create a Strategy of Preeminence
CHAPTER 3. From Top-Down to Lateral Leadership
INTERLUDE: Connect and Collaborate Across Boundaries
CHAPTER 4. From Production-Builder-in-Chief to Brand-Builder-in-Chief
INTERLUDE: Build Power Brands with Work-the-Street Appeal
CHAPTER 5. From a “Me” Point of View to a “You” Point of View
INTERLUDE: Provide the Perfect Customer Experience Every Time
CHAPTER 6. From Being a Great E-Tailer to Being a Great Logistician
INTERLUDE: Win the Ground War!